Turn an idea into a small business: know your customers, set a fair price, keep simple records and get paid.
Many successful businesses start small: a stall in the market, a tailoring service, a phone-repair corner or a home bakery. This course walks you through the first steps.
You will learn how to choose a business idea that people need, how to understand your customers, how to calculate your costs and set a price that makes a profit, how to keep simple records, and how to accept mobile-money payments and grow.
The lessons use simple numbers and real examples from small shops and services. No business experience is needed.
5 lessons · 50 min · final quiz
Lesson 1 · 10 min
A good business idea solves a problem that people are willing to pay for. You do not need a completely new idea. Many strong businesses do something ordinary, but do it better, closer or more reliably...
Lesson 2 · 9 min
Your customers decide whether your business succeeds. The better you understand them, the easier it is to sell. Who is your customer? Describe your main customer in one or two sentences. For example:...
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Lesson 3 · 12 min
To make money, the price of what you sell must be higher than what it costs you to make it. Two kinds of costs Variable costs change with how much you make. For a baker: flour, sugar, oil and packagin...
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Lesson 4 · 9 min
Many small businesses fail not because they have no customers, but because the owner does not know where the money goes. Simple records fix this. Keep business money separate Use a separate mobile-mon...
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Lesson 5 · 10 min
Accepting mobile money In Somalia, most customers prefer to pay by mobile money, such as EVC Plus, Zaad, Sahal or eDahab. Accepting it makes buying easy and keeps you safer than holding lots of cash....
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Starting a Small Business: final quiz
5 questions · Pass mark 60%
Complete every lesson and pass the final quiz to get your Diploma. Download it as a PDF and share it. Anyone can check it with its code.
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One-time
$5